Secret Surgery Ltd is proud to have won a Healthcare Award 2017 by supporting clients to find providers of safe surgical procedures around the world.
The Women In Business Worldwide – Editor Hannah Stevenson invited MD & Founder Angela Chouaib to share her story and explain how she came to create this innovative company. Established in 2010, Secret Surgery draws on the personal experiences of its Founder, Angela, who has faced the same issues as many of her customers and therefore, understands their situation and has worked hard to create a solution for them.
“In 2009 I was in the same position as many ladies are now-trawling; the internet, leafing through piles of medical marketing literature and altogether overwhelmed by the options available to a woman considering cosmetic surgery.
“My frustration was compounded by more than just the search for a perfect plastic surgeon. Having shed 10 stone through weight-loss surgery, I now had to face the long wait until I had ascended the NHS waiting list. The length of time I would have to wait would be two years. I needed an alternative solution. There were so many factors that I had to take into consideration in making a decision, from the cost of the procedure to the safety, skill and reputation of the surgeon. Finally, my seemingly endless search bore fruit and I found the ideal surgeon in Poland.”
“When I returned home from my second procedure, I could not help but feel the hospital and surgeon deserved more recognition. Back in the UK, people were paying exorbitant rates for treatments they could receive in Poland for a fraction of the fees, and with the same level of expertise, safety, and professionalism as was offered in the UK. What put them off was the fear of the unknown; many were unsure where to begin researching and many media outlets regularly post horror stories of surgeries abroad which have gone wrong, leading them to fear for their health.”
“However, my own life changing and positive experience of elective cosmetic surgery in Poland was to be the proud banner I would wave for other women researching safe, overseas cosmetic surgery options, after all I learnt in the process of my extensive research that choice is something we should be entitled to as long as it is always a safe well informed one.”
As such, Angela has built a business around supporting others in a similar position, as she proudly explains.
“Here at Secret Surgery our business model is simple, to provide clients with a compassionate, conscientious and personalized service from the consultation through recovery and beyond. We build our services around the needs of our clients. We keep a grasp on modern, new techniques and procedures. We look for surgeons who have and can perform them, vet their qualifications, review their clients results, before and after photos and their testimonials.”
Through her personal experience Angela and her team understand the needs of her clients, and it is her desire to provide the very highest standard of service and support that drives both her and the internal culture within the whole company.
“Since the beginning of my venture, I have created strong links with surgeons the length and breadth of Europe. I have set up support groups here in the UK to allow people to meet face to face or online to discuss concerns, I have sourced fully qualified practitioners at the forefront of their profession, and accommodated the needs of clients looking for the right procedure and surgeon to achieve their personal objectives – just as I was looking for, many years ago.”
“At the core of my objectives is the desire to help other people achieve an equally positive safe experience of cosmetic surgery. At Secret Surgery, we do our utmost to ensure that clients have made the right choice for your mind and body; everyone matter to us. We are a personal business, and the business is personal.”
“Cosmetic surgery abroad involves so many options: where, when, who, how? That is why we hold our clients hand throughout the process and guide them to the safest structures to ensure their experience is stress free and efficiently organised. We assist them with communication, flights, dates, hotels and procedures –allowing them to prepare both physically and emotionally for the procedure.”
“Our English-speaking consultants will assist our clients every step of the way, taking into consideration any special requests they have. Our team are highly experienced, fully certified and utterly dedicated to providing a world-class standard in medical services, and because most of our business is through personal recommendation, clients can rest assured they are in safe hands.”
This team is at the heart of the firm’s success, and Angela is very proud of them and the work they have put in to support Secret Surgery’s clients. She is keen to emphasise her commitment to her staff, and she is very selective when it comes to new team members, working primarily with those who have had similar experiences to the firm’s clients in order to ensure true empathy and understanding.
“Secret Surgery’s team is 85% talented women, who have become a member of the Secret Surgery team, as they have a passion to support fellow clients who want to change their life’s. “When hiring new staff, I tend to recruit people who have taken the journey themselves and truly understand the client’s goals and concerns, and wants to provide a compassionate, conscientious and personalised service.”
What really sets Secret Surgery apart from its competition is the human element. The firm’s client community share their experiences, photos and support each other every day, through social media which has help shape the firm. They ask questions in real-time to one another and get honest, open and trustworthy answers, and this makes the experience much easier and less stressful and daunting for the client, as Angela depicts.
“Overall, my firm’s most significant success is our community of clients who share their experiences, photos and support each other every day. The company was built brick by brick, one client by one client. We have not had a huge injection of cash and fancy marketing strategies to woo future clients. The client community share their experiences, photos and support each other every day, through social media which has help shape the firm. Real client’s photos and images give people realistic expectation of what they can expect from different types of surgical procedures.”
“The ‘real people, not models’ campaign was a successful and unique step for the firm, it was the clients spread the good work of the surgeons not the firm, which in turn has raised the firm’s credibility and integrity across the client community.”
Moving forward, Secret Surgery will continue to be client-centric, ensuring its clients are at the centre of the business’s philosophy, in ideas and delivery, as Angela concludes proudly.
“Ultimately, Secret Surgery is committed to meeting the individual needs of each and every one of its valued clients. Therefore, as we move towards the future, we have created a growth plan that moves with the needs of our clients and the ever-changing world of the cosmetic surgery industry. There are many new medical facilities and countries that we are looking to expand our services to. There is a lot of due diligence involved in this process to ensure everything is perfect before sending clients, but once this is complete we are looking forward to sending our customers to new and exciting lands.”