13 Feb Won – ceo of the year award 2017
A Secret You Need to Know About
Corporate Vision Magazine awarded Founder Angela Chouaib CEO of the year 2017 and invited her to share her story and explain the inspiration behind the pioneering company that helps clients find providers of safe surgical procedures around the world.
cv magazine award
In 2010, Angela Chouaib established Secret Surgery, drawing on her personal experiences to create a formidable company. Since 2009 she has developed a multi-award company as well as achieving personal accolades, and is delighted to have assisted 1000’s of clients since the inception of the firm. Angela herself has faced the same issues as many of her customers meaning she understands their situation and has worked hard to create a solution for them.
“In 2009, I was in the same position as many ladies are now, trawling the internet, leafing through piles of medical marketing literature and are altogether overwhelmed by the options available to a woman considering cosmetic surgery.
“Essentially, my frustration was compounded by more than just the search for a perfect plastic surgeon. Having shed 10 stone through weight-loss surgery, I now had to face the long wait until I had ascended the NHS waiting list. The length of time I would have to wait would be two years. I needed an alternative solution. There were so many factors that I had to take into consideration in making a decision, from the cost of the procedure to the safety, skill and reputation of the surgeon. Finally, my seemingly endless search bore fruit and I found the ideal surgeon in Poland.”
Having returned back to the UK following her second procedure, Angela was full of praise for the surgeon in Poland, feeling they deserved a lot more recognition. Within the industry, Angela felt that people were paying excessive fees for treatments that were also done at a quality level in Poland. She tells us how she overcame the fear of the unknown of having surgery abroad, and encourages others to do so themselves.
“What put others off having surgery in Poland was the fear of the unknown; many were unsure where to begin researching and many media outlets regularly post horror stories of surgeries abroad which have gone wrong, leading them to fear for their health.
“However, my own life changing and positive experience of elective cosmetic surgery in Poland was to be the proud banner I would wave for other women researching safe, overseas cosmetic surgery options, after all I learnt in the process of my extensive research that choice is something we should be entitled to as long as it is always a safe well informed one.”
Subsequently, Angela has built a business around supporting others in a similar position, as she proudly explains. She provides us with an insight into the business model which has helped Secret Surgery become the success it has today.
“Here at Secret Surgery our business model is simple, to provide clients with a compassionate, conscientious and personalised service from the consultation through recovery and beyond. We build our services around the needs of our clients. We keep a grasp on modern, new techniques and procedures. We look for surgeons who have and can perform them, vet their qualifications, review their client’s results, before and after photos and their testimonials.”
Contributing to her overwhelming success is Angela’s determination to connect her network with the best in the business around the market. She is well aware of the needs of her clients, and how important it is to match expectations, as well as exceed them. It is her desire to provide the very highest standard of service and support that drives both her and the internal culture within the whole company.
“Since the beginning of my venture, I have created strong links with surgeons the length and breadth of Europe. I have set up support groups here in the UK to allow people to meet face to face or online to discuss concerns, I have sourced fully qualified practitioners at the forefront of their profession, and accommodated the needs of clients looking for the right procedure and surgeon to achieve their personal objectives – just as I was looking for, many years ago.”
“At the core of my objectives is the desire to help other people achieve an equally positive safe experience of cosmetic surgery. At Secret Surgery, we do our utmost to ensure that clients have made the right choice for your mind and body; everyone matter to us. We are a personal business, and the business is personal.”
However, cosmetic surgery abroad involves so many options, such as where, when, who and how? As a result, Secret Surgery ensure that clients are kept up to date with developments right throughout the process, from consultation to procedure.
“Here at Secret Surgery, we hold our clients hand throughout the process and guide them to the safest structures to ensure their experience is stress free and efficiently organised. We assist them with communication, flights, dates, hotels and procedures, allowing them to prepare both physically and emotionally for the procedure.
“Moreover, our English-speaking consultants will assist our clients every step of the way, taking into consideration any special requests they have. Our team are highly experienced, fully certified and utterly dedicated to providing a world-class standard in medical services, and because most of our business is through personal recommendation, clients can rest assured they are in safe hands.”
After founding the firm and having her own inspirations behind Secret Surgery, Angela is quick to praise her team, which she believes is at the heart of the company’s success. She is keen to emphasise her commitment to her staff, and she is very selective when it comes to new team members, working primarily with those who have had similar experiences to the firm’s clients in order to ensure true empathy and understanding. “Secret Surgery’s team is 85% talented women, who have become a member of the Secret Surgery team, as they have a passion to support fellow clients who want to change their life’s.
“When hiring new staff, I tend to recruit people who have taken the journey themselves and truly understand the client’s goals and concerns, and wants to provide a compassionate, conscientious and personalised service.”
Able to distinguish itself from other cosmetic surgery company’s, Secret Surgery has a human element to it, adopting a personal approach when undertaking new clients and projects. Any questions that clients have are always answered with honesty and openness, and it is the trust that is built between the client and the team which really makes the company special, something Angela is keen to point out.
“Overall, my firm’s most significant success is our community of clients who share their experiences, photos and support each other every day. The company was built brick by brick, one client by one client. We have not had a huge injection of cash and fancy marketing strategies to woo future clients. The client community share their experiences, photos and Website: www.secretsurgery.co.uk support each other every day, through social media which has help shape the firm. Real client’s photos and images give people realistic expectation of what they can expect from different types of surgical procedures.
“The ‘real people, not models’ campaign was a successful and unique step for the firm, it was the clients spread the good work of the surgeons not the firm, which in turn has raised the firm’s credibility and integrity across the client community.”
cv magazine ceo
Looking ahead, Angela signs off by stating that the firm will continue to place an emphasis on its clients, guaranteeing that they are the centre of the business philosophy, in terms of both ideas and delivery. The company, team and the clients are something Angela is clearly very proud of, leaving Secret Surgery well placed to cement itself as a leader within the industry.
“Ultimately, Secret Surgery is committed to meeting the individual needs of each and every one of its valued clients. Therefore, as we move towards the future, we have created a growth plan that moves with the needs of our clients and the ever-changing world of the cosmetic surgery industry.
There are many new medical facilities and countries that we are looking to expand our services to. There is a lot of due diligence involved in this process to ensure everything is perfect before sending clients, but once this is complete, we are looking forward to sending our customers to new and exciting lands.”